onsdag 17 oktober 2018

Photo session with sis

Photography: Sanna Hähnel 
Scroll down for a version in English 

Visst ni att jag har en storasyster? En del av er som hängt med här på bloggen ett tag vet med stor säkerhet att jag har både en storasyster, en lillasyster och en styvbror. 
     Precis som jag har min storasyster också ett intresse för att fotografera och i förra veckan möttes vi upp i Karlaplan för att luncha tillsammans och en fotosession med mig framför kameran och syrran bakom den. 
     Vi valde temat höst och försökte hitta vackra höstträd i eldiga färger men det var lättare sagt än gjort - för även om hösten är över oss så var de flesta träd och buskar kring Karlaplan fortfarande mestadels gröna eller gula snarare än de orangea och röda träd vi eftersökte. 
     Resultatet blev i slutändan superfint och jag är själv jättenöjd med bilderna Sanna tog på mig. Hon fick mig verkligen att leka modell, ha ha, och släppa loss med poser och grimarser. I ett försöka att matcha naturens färger bar jag en senapsgul polotröja, en rosa minikjol i sammet, mina svarta over the knee sammetsboots och min bruna älskade Bayswater-väska. 
     Kuriosa: tanken var att jag skulle måla på mig läppstift i en höstig färg efter ett par bilder, för att få lite variation på bilderna. Detta glömde vi emellertid bort helt, vilket resulterat i att jag i efterhand redigerat några av bilderna och lagt på färg på mina läppar. Älskar möjligheterna till att vara kreativ med dagens teknik 😍

Sweater - Rodebjer / Skirt - Cos / Boots - & Other Stories (on sale here!) /
Bag - Mulberry / Bracelet - Hermés / Necklace with charm - Pilgrim (old)


// Did you know I have a big sister? Those of you who been following my blog for a while might know I have a big sister and a little sister as well as a stepbrother. 
     Just like m, my big sister share my passion for photography and last week me and Sanna met up for lunch and a photo shoot near Karlaplan, with me infront of the camera and my sis behind it. 
     The thought was to capture me infront of some beautiful orange and red fall trees but to our big unfortune, all trees around Karlaplan were still mostly just green or yellow. 
     Well, well, we had to work with what we got and I'm very happy with the way the photos turned our i the end - Sanna is great behind the camera! She really had me play model and loosen my grip trying out different poses (and ofc I had to strike a little funny face too). In an attempt to match natures autunm colors I dressed in a mustard yellow turtleneck, a subtle pink velvet skirt paired with my black over the knee velvet boots, as well as my beloved brown Bayswater bag. 
     Fun fact: the idea was to shoot a couple of frames of me first and then I would put on some lipstick to match with the surrounding fall for a bit of variation in the photos. But - we forgot all about putting on lipstick. Hence, I actually edited some of the photos adding lipstick color to my lips. Don't you just love the creative possibilities today's technology offer? I know I do 😍




















torsdag 4 oktober 2018

Golden gal and matching location


Scroll down for a version in English 

Som ni vet älskar jag eleganta looks men det är alltid kul när dom har en liten rolig touch till sig. En del kanske tänker på clownbyxor när man ser dessa byxor men faktum är att dom stått på min önskelista sedan jag först såg dom i våras. När de sedan reas ut på 60% och lite till pga fabrikationsfel - ja, då var jag tvungen att slå till. Dom min förtjusning när jag sedan fann denna topp hängandes i min garderob, bortglömd, när jag organiserade om och hängde undan sommarkläder och tog fram höst- och vintergarderoben - den går ju perfekt ihop med mina nya guldgula randiga byxor! 
     Ja, man får inte glömma bort vilka skatter man faktiskt redan har hemma när det kommer till att sätta ihop nya looks, även om en look ibland kräver komplettering för att den ska bli komplett. Just nu håller jag dessutom på att rensa friskt i min garderob och lägger ut saker till försäljning både på Shpock (min användare är Malin H) och Marketplace på facebook. 
     Jag och Amina (www.sustainableluxury.se) fotade bland annat denna look tillsammans utanför Dramaten förra helgen. Mer passande photo location för min look får man ju leta efter - eller vad säger ni? Så fint med alla gulddetaljer i bakgrunden. 
     Imorgon är det fredag och äntligen helg igen! På min agenda står bland annat ett födelsedagsfirande på lördag. Vad hittar ni på i helgen? 

Jacket - By Malene Birger / Top - Cos / Pants - By Malene Birger 
/ Bag - Coach / Shoes - Zara / Bracelet - Hermés 

// I'm all for elegant yet quirky looks and some might say these pant remind them of a clowns pants. As a matter of fact though, they've been on my wishlist since I first saw them this early spring. When I found them on 60% sale and got an additional discount due to a small fabricatiopn error - well, I couldn't say no to that bargain price. 
     Cleaning out my closet and making room for my fall/winter clothes I found this highnecked shiny top, forgotten, and was thrilled when I realized it would go perfect together with my new golden/yellow pants. It's important to also remember what one already has tucked away in ones closet before going shopping for new outfits. 
     Me and Amina (http://sustainableluxury.se/) shot this look and a few others during the past weekend outside Dramaten. Doesn't it make for the perfect photo location to go with my outfit? So beautiful with all the golden decorations in the background. 
     Tomorrow is Friday and the weekend is finally within reach. As for me, I got a birthday celebration to attend this Saturday. What are you guys up to this weekend? 









söndag 23 september 2018

Sunday stroll and outfit pics


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En smärre blåsig helg har det varit här i Stockholm men det har inte stoppat mig, Pontus och vovven från att gå lite längre promenader. Igår gick vi till Karlberg och Solna, strosade runt kring militäranläggningarna och såg både rådjur med kid och räv. Fantastiskt att kunna bo mitt i stan men ändå med naturen kring hörnan och det vilda djurlivet! 
     Idag blev det en promenad till Kristineberg och Fredhäll. För att klä mig för blåsten bar jag ett par nya paperwaist byxor som består av 45% ull och min favoritkofta/jacka som är helt i ull. Det var värmande och skönt. Lustigt, jag om alltid hatat ull förut då jag tyckt det kliar så mycket och nu älskar jag det. Ett smart trick är att bära mjuka sköna plagg närmast huden, gärna långärmat om man är extra känslig mot lite stickiga material. Min nya grå tischa är såååå supermjuk, verkligen älskar den. Det tjänar att betala lite mer för kläderplagg när man investerar i kvalité! 

Jacket - Busnel / Pants - & Other Stories / T-shirt - Samsoe Samsoe / Shoes - Rodebjer

// It's been quite a windy weekend here in Stockholm but that hasn't stopped me and Pontus from going on long walks with the dog, Roffe. Yesterday we went to Karlberg Castle and walked in the forests behind the military centre - we spotted both deers with their babies and a fox. Isn't it amazing to live in the city and still at walking distance to nature and its wildlife? 
     Today we walked to nearby Kristineberg and over to Fredhäll- To withstand the wind I wore a new pair of paperbag pants, consisting of 45% wool and my favourite wool cardigan/jacket. It's funny - I used to hate the itchy material of wool but now Ilove it. The trick is to wear something underneath, a t-shirt or polosweater, made out o a soft material. I wore the softest grey tee today, I truly love this high quality t-shirt. Paying a bit extra money is totally worth it when you invest in quality clothes! 





söndag 16 september 2018

To blog or not?




Over the past year I’ve gotten quite a few questions on my point of view on blogging. Questions includes everything from how to start blogging, if there is really a point to start a blog today, to what to blog about. 
     In this post I thought I’d sum up my advice regarding all these questions - starting with why I believe I can help you guys and why you should take blogging advice from me.

Why do I believe I’m the right person to give advice when it comes to blogging? 
Well, I may be only a hobby blogger but I have been blogging since 2010. I’ve also been reading a lot of blogs during this time. Mostly lifestyle and fashion/style blogs, but not only blogs from the big, successful bloggers who can live of their blogging and are big names within the influencer world, but also lesser well-known bloggers and other hobby blogs just like mine. 

My own blog journey
My first blog was almost inconclusively made up by posts filled with text, almost no photos. It was a light version of a lifestyle blog. Focus was primarely on everyday life with a humorous angle of writing and also a lot of blog posts with my personal opinion on different matters in our society. 
    I used a crappy blog portal that wasn’t very userfriendly to someone starting their first blog and had no idea on how to format a website (no mention of the name of this blog portal), which was my first error. 
     I then came across another blog portal when reading other blogs and liking the way those bloggers had formated it in to their personal style of a blog. It seemed userfriendly and easy to adapt in to your own liking and I found a lot of helpful articles on Google on how to formate the blog in to ways I wanted it to look like. 
     In 2012 I changed to this blog portal, where you’re reading right now - Blogspot, also known as Googles own blog portal, Blogger. 
     You may wonder what the cause to my own blogging was to begin with? Well, I’ve always been fond of writing and reading myself. I wanted a space where I could write about what I wanted and a place where I could document my life for future purposes, kind of like a virtual diary. I also wanted my family and friends to be able to keep up with me and my life - hence, My Life by Malin was born. 
Still to this day I love to document happenings in my life, not only with photos but also with text to remember it all even more clearly. Although now, my blog has also turned in to my creative space when it comes to style and sustainability and a place where I may (I hope) inspire other fellow style lovers in these matters. 
     Now, let’s get on with some of the questions I mentioned I’ve been receiving and some of my advice when it comes to blogging! 

Is there any idea to start a new blog today? 
Not knowing whether to start a new blog or not can be quite discouraging- These days, everyone seem to have their own blog and we are flooded with social media posts where users promote their new blog post. 
Start by asking yourself: what do I hope to get out of my blogging? If it’s instant fame, money or fast collaboration possibilities with big well-known companies I suggest you definately think again - overnight success and fame as well as instant sponsorship and collaboration opportunities with  international popular brands/companies happens extremely rarely. If that’s what you're really after I’m sorry to disapoint you. 
Blogging to really get somewhere and to be noticed takes a lot of effort, consitency and work. Becoming a big shot within the influencer world today means a lot of dedication and patience, putting your heart and soul in to your blog (and/or other social media, e.g. your brand and business) and not to mention your entreprenour spirit. It’s not just creating content, it’s about branding yourself, to be social and market yourself and your blog/business at every opportunity you get. Consider it a full time job, if not even more than a full one.
     Non the less, if you are willing to put your soul and heart in to your blog and if you’re willing to treat blogging and content creating as your prime work, and you’re willing to let it take time before things truly start happening - at least a year but probably more like two years - then I say you should definately go for it! There is a chance to succeed within the blogging world today and influencer marketing is a really hot potato nowadays. In my opinion, it's here to stay. What more is, brands and companies these days do not focus all their energy on the famous influencer - microinfluencer business - where lesser well-known influencers often with a following below 10 K or even below 1 000 - is becoming bigger and bigger.  

Where should I blog/What blog portal should I use? 
I cannot stress how important it is to do your research before you choose a certain blog portal for your blog! There are tons out there so another advice is to actually try a few of them out before setting up your real, proper blog. By that I mean: choose three different blog portals you’re interested in, set up an account and start exploring the different tools of those blog portals. Some things to consider/try out: is it possible to adapt/format the look of the blog? Can you choose a cover, a photo of your own, to show at the top of the blog for your visitors to see when they arrive at your blog? (And before you ask - no, this was not possible to do on the very first blog portal I bloggede at). Can you change the layout on the blog, on the way the posts are publiced? Is it possible to change colors on the background, the font of the text etc in the blog posts? Can you yourself choose how comments should be published, what size photos in the post should be? 
Furthermore, what about adding elements in the sidebars of the blog, or so called widgets? Is there any good statistics methods of the blog portal? 
     As you can see, there are a lot of factors to consider before choosing a blog portal, specially if you’re a newby at blogging. Just be sure about what is most important to you for your blog before you choose platform. If you don’t know a lot about HTML code or generally don’t know a lot about how to format a web page on your own it may be a good idea to choose a blog portal that has a lot of options but is pretty easy to format yourself by just a few clicks. This is why I love Blogger. 

What should I blog about? 
If you already don’t have a clear idea on what you should blog about, maybe you should re-think WHY you want to blog in the first place. If the only reasons you can come up with is because "it's cool" to blog or you want to earn money and become famous - well, like I wrote above. Serious blogging in the long run takes a lot of time and effort. 
     The easiest thing to start with, however, I would say is lifestyle blogging. Take your readers with you through a typical day of your life, include photos of what you’re up to, who you hang out with, where you hang out. Don’t forget to show photos of yourself and maybe a casual outfit photo (if that’s what you yourself is interested in). It can be anything related to your ordinary life to the more extrordinary things happening in your life.

How should I start my blog? 
Well, step one is obviously choosing where to blog (blog portal) or to create your own web page for blogging. 
     A good way to start a new blog is always by giving an introduction to your blog and what the blog will be about. Why should readers follow your blog, what can they expect to read about on your blog, what will be the main focus of your blog? This post doesn’t neccessarily need to be a big, huge blog post, especially not if you’re just a hobby blogger. 
     I suggest preparing a few blog posts, between 5-10, before really announcing your blog to the world, e.g. your friends, family, colleagues, aquaintances, other social media channels etc.
Let your readers get to know you, set the tone of your blog and don’t be afraid to get personal with your readers in order to really let them get a sense of who you are and what they can expect from you when it comes to how you write. 

How often should I blog? 
This depends on what kind of blog you want to have. The luxury with running a hobby blog is that you don’t need to produce content as often or as regular as oppose to if you run a blog as a full time job hoping to profit from it.
     For me and my blog, it runs in periods depending on how creative I feel, how much time and energy I got and if someone else has time to meet up with me in order to help me photograph my outfits.
     One thing to keep in mind, tho, is that your readers will grow custom to your rate of blogging. If you post to your blog once every day for a certain amount of time and all of a sudden start to post once every third day or irregular you might start loosing those trustful readers. So before you decide on how often you are to blog keep in mind that it should be a realistiskt goal for you to keep that pace up! I believe my readers are fairly custom to my irregular ways of posting to my blog, seeing I’ve been blogging for such a long time and always very irregular. 

How can I promote my blog? 
Thee absolutely most easy way today to promote your blog is through other social media channels like instagram, Facebook and Twitter. Not neccessarily by paying for promotion through an ad, but of course you’ll reach a greater audience with paid promoted posts. 
     However, if you do not have the money or for any other reason don’t want to pay for promotion I suggest promiting your own blog posts through your own social media channels. For example, by mentioning your new blog post in your instagram post. 
     Joining Facebook groups for support and promoting your blog within said support group is another way to promote your blog for free and a fairly easy way to get your blog noticed. 
     Last but not least: word to mouth. Promote your blog or a certain blog post you wish to highlight while socialising (of course, where it’s fitting), at events etc. 

My general advice:
Blog about something you find fun or something you’re good at. Don’t try and force yourself to write about something just for the sake of it, or because you think it’s what people want to see or read about. It won’t make you happy in the end. Be genuine and do it your own way. The creativity will shine through. Don’t try to imitate someone else or copy what they do/how they’ve done it - it will eventually shine through that it’s not your own ideas. Once you stop looking at other people and stop imitating them and  instead find your own way to do things - that’s when you’ll start to really succeed. 

Don't be discouraged by the amount of blogs already existing - don't let that stop you from launching your own blog! If you feel like doing it - just do it. There's no reason why you shouldn't start it up as a hobby blog only to have it turning in to a lifesupporting business later on. 

Good luck blogging! 

onsdag 12 september 2018

Layering for pre fall - three ways to style it


Scroll down for a version in English

Nu har sommaren övergått i tidig höst med temperaturer som varierar en del från dag till dag men även under dagen. Att addera flera plagg ovanpå varandra är ett smart sätt att kunna ta av och på sig plagg allteftersom temperaturen under dagen varierar, så kallad lager-på-lager styling. Börja exempelvis med en skjorta och addera en stickad tröja över, följt av en kavaj eller jacka - eller både och, om det är riktigt kallt ute. Alternativt som jag stylat min look här - en stickad topp över min oversize-skjorta och sedan en jacka med trekvartsärm över. 
     Polotröjan eller polotoppen är även den en skön, värmande variant och ett alternativ till att bära halsduk eller scarf såhär i början på säsongen. Addera bara ett par byxor med hög midja och knytdetalj - eller varför inte knyta en egen scarf runt midjan - för en omedelbar chic look. 
     Ännu är det inte dags att hänga undan alla sommarklänningar! Låt spirorna få luftas ett tag till och bär en tischa eller tröja under din sommarklänning - addera ett par strumpbyxor i valfri tjocklek när temperaturen sjunker ännu lägre (eller bär strumpbyxor under klänningen om morgonen när det är kyligare och ta av dem under förmiddagen när temperaturen stigit utomhus). 
     Här nedan ser ni tre olika looks jag satt ihop, att inspireras av när det kommer till att klä sig under den tidiga hösten. 
     Hoppas ni får en stilig höst! 💋


// Summer has gone away and left us with declining temperatures. Not only may the temperatur still vary from day to day, tho, but it may also vary widely during the day. It sometimes can be hard to know how to dress when you face chilly mornings only to walk out of the office or school during the afternoon and be greeted by almost summer like weather. 
     I've put together three looks for you guys to draw inspiration from and some helpful advice on ways to dress for this kind of season. 
     First off, the classic layering style: by adding several garments on one and another you'll have the option to "strip off" items of clothing as the day pass and the temperature outside rises. Not to mention that this style make you look very well put together and very much fashionista. The style can be built up by a shirt underneath, followed by a sweater and a blazer or a jacket (or both, if it's very chilly outside!) - or, as I did here, by adding a knitted vest over my oversized shirt followed by a lighter jacket with 3/4 sleeves. 
     The polo jumper or polo top is an excellent choice if it's only a teeny tiny bit cold outside but you don't wanna walk out with bare shoulders or arms. Besides, the polo neck makes for a great option if you don't care to wear a scarf around your neck. Just add a pair of high waisted trousers with a belt - or tie your scarf around the waist - and it's instant chicness. 
     Don't put away your summer dresses just yet! Let your legs feel the fresh air for awhile more and wear your summer dress with a t-shirt or sweater (or polo jumper) underneath the dress. Add a pair of stockings for those cold mornings - take the stockings off if it gets to warm outside during the day. 
     Have a stylish fall! 💋



Photography: Daniel Gual

Shirt - my great grandfathers! / Knitted top - House of Dagmar (find it here!)Pants - By Malene Birger / Shoes - Zara / Jacket - Karen Millen / Bag - Mulberry / Bracelet - Hermés 



Jacket - By Malene Birger / Polo top - Ganni / Pants - Monki / 
Shoes - Zara / Bag - Mulberry / 








Polo sweater - Acne Studios / Dress - Michael Kors /
 Belt - Gucci / Sunnies - Chanel / Shoes - Bronx 

söndag 9 september 2018

How to look stylish while investing in slow fashion and good quality designer clothing at lesser cost


Scroll down for a version in English


Att vara välklädd är något som alltid är "inne" - eller som Coco Chanel sa: " Mode förändras men stil består".

Så, hur gör man för att vara välklädd men samtidigt lojal mot sin egen stil och undvika att försvinna i mainstreamen av kvinnor som egentligen vill klä sig på sitt eget vis men istället - tja, ser ganska så mycket ut som alla andra modekvinnor? Kanske är du lite som jag: du älskar mode och stil och vill hålla dig uppdaterad på fronten vad gäller det som är "inne" nu men vill inte se ut som alla andra eller göra kompromisser vad gäller god kvalité på dina kläder.
     Om du är lite som jag och föredrar god kvalité, hållbart mode och personlig stil före trender och så kallad fast fashion och inte bryr dig lika mycket om att alltid ha eller klä dig i "det senaste och hetaste"  fortsätt läsa nedan för mina bästa tips!👇

Du har troligtvis hört uttrycket förut: investera i kvalité snarare än kvantitet. Sedan fast fashion modet exploderat över de senaste decennierna och ännu mer de senaste åren, så har jag personligen gjort valet att alltid tänka efter två gånger extra innan jag köper något från en modekedja som lever på att producera fast fashion. Främsta anledningen beror på den negativa utveckling på miljön som modebranschen har men även andra faktorer, som du kan läsa mer om här (klick!).
     I dagens värld svänger modet sällan drastiskt från säsong till säsong. Outlet-butiker är faktiskt en enastående god idé att shoppa från om du vill investera i plagg med bra kvalité och till lägre pris men ändå hålla dig något sånär uppdaterad på modefronten. Jag köper faktiskt de mesta av mina kläder i outlet-butiker, på reor eller till och med så kallade sample sales. Jag föredrar våra svenska designers eftersom många av dom har riktigt bra kvalité och dessutom arbetar för att göra hållbart mode och bidra till mindre miljöpåverkan. 
     Istället för att shoppa ett plagg jag vill ha när det släpps nytt i butik väntar jag till det reas ut eller till och med tills det kommer på sample sale (oftast 1-2 säsonger senare). Många designers idag anordnar sådana sample sales en gång om året (flera svenska märken gör det två gånger per år) där man kan hitta tidigare kollektioner och one of a kind show pieces till minst halva priset men ofta till och med på 75% rabatt jämfört med originalpriset. Dessutom har många av våra svenska designers idag sina egna outlet-butiker där du hittar föregående kollektioner på minst 50% rabatt eller mer. 


Hur hittar jag alla dessa outlet-butiker och får nys om dessa sample sales? Tja, jag spenderar ju mycket tid på sociala medier (som om det är nyheter för er, ha 😂). Genom att följa ett specifikt märke på sociala medier och interagera med deras inlägg ökar du dina chanser att få upp deras poster i ditt flöde på instagram eller Facebook - poster som exempelvis gör reklam för att en sample sale kommer hållas eller att en designer har öppnat en outlet-butik, eller få förslag på ett event hos din favoritbutik/designer via Facebook.
     Jag skriver även upp mig på att prenumerera på nyhetsbrev från de designers jag tycker extra mycket om. Det är på den vägen jag får många inbjudningar till events, får veta att en viss designer öppnar en outlet butik eller ska hålla en sample sale - ofta före alla andra får veta det. 


Här är några av mina svenska favoritdesigners: 
◆ Rodebjer
◆ Stylein
◆ Busnel
◆ Whyred 
◆ Filippa K

Nedan har jag listat tips på mina favoritoutlet butiker i Stockholm samt online butiker:
▹ Rodebjer Revisited, Drottninggatan 92 - tidigare kollektioner på 50% rabatt eller mer
▹ Whyred Selection, Drottninggatan 94 - tidigare kollektioner på 50% eller mer rabatt 
▹ Filippa K Second Hand, Hornsgatan 77 - second hand-kläder samt även vissa utvalda nya plagg från tidigare kollektioner 
▹ Acne Archive, Torsgatan 53 - tidigare kollektioner, show pieces och även återanvända plagg som designats om i ny tappning och är one of a kind. Acne Archive har ibland också en onlineshop som är öppen i ca 48 timmar som ni kan nå här (klick!) 
▹ Afound, Drottninggatan 53 - H&M's nyöppnade outletbutik där du finner tidigare kollektioner från märken som H&M's egna till Gucci och allt däremellan! De har många skandinaviska designers i sitt utbud och även en online shop
Dagmar Decades - House of Dagmars egna online butik med tidigare kollektioner, upp till 60% rabatt
Booztlet - online store och tillika outletstore till den mer välkända Boozt.com. Här kan man göra riktiga kap på många skandinaviska märken bland annat - rabatterna är ibland upp till 80%! 

Bor du inte i Stockholm eller kanske inte ens i Sverige? Scouta din egen stad för att finna lokala outlet-butiker, exempelvis genom att söka på nätet efter *namn på din favoritbutik* följt av "outlet" eller "sample sale" och den stad du bor i. Exempelvis brukade Rodebjer varje sommar hålla en pop-up outlet-butik i Visby på Gotland. Amerikanerna och även australiensarna är också väldigt bra på att hålla lokala pop-up outlets eller sample sales (då menar jag såklart i sina respektive egna land 😉).
     Att signa upp sig på nyhetsbrev där du kan välja vilken stad du bor i (ja, vissa klädmärken erbjuder det alternativet, särskilt utomlands) är en bra idé för att få nys om lokala sample sales och happenings.

Bilderna i detta inlägg innehåller klädesplagg som är köpta på rea, i outletbutik eller på sample sale (se bildtexten). På översta bilden i detta inlägg bär jag en klänning från Rodebjer som jag hittade i pop-up outleten i Visby för två år sedan.
     Som alltid hoppas jag att ni fick bra tips och uppskattade detta blogginlägg! Om ni har några ytterligare tips får ni gärna lämna en kommentar på detta inlägg 💕

Jacket - Busnel, dress - Michael Kors, shoes - Tory Burch
// Looking good and well dressed is always in style - or, as Coco Chanel said: "Fashion changes but style endures".

So, how to stay stylish, stay true to your own personal style and not disaper in the sea of women all wanting to look apart but ending up looking - well, all too similar anyways? Maybe you're like me: you love fashion and style and want to stay up to date with what's new and "in" but don't want to dress like everybody else nor make compromises on the quality of your clothing.
     Well, if you are like me and favour good quality, sustainable fashion and personal style over trends and fast fashion and don't care equaly much about wearing the latest and trending now, keep reading for my best advice!👇

 You’ve probably heard it before, but: invest in quality before quantity. As the fast fashion industry has exploded I’ve made the choice to always consider twice before shopping from the world of fast fashion chains, due to the negative impact the industry has on our environment (read more about my thoughts on the fast fashion industry here (click!).  
     Today, fashion rarely changes drastically from one season to another. Outlet stores are actually a great idea if you want to invest in good quality at a lower cost but still want your wardrobe to stay somewhat up to date. I do most of my purchases in outlet stores, on sale or at sample sales. I love our Swedish designer brands as many of them make great quality pieces and work towards sustainability.
     Instead of shopping directly when a new collection is released, I wait for it to go on sale or even sample sale. Many designer brands today organize annual sample sales - sometimes even twice a year - where previous collections can be found at bargain prices, even as low as 75% of the original price. Also, a lot of designer brands these days have their own outlet stores where you find last seasons collection at 50% off or more. 

So, how do I find all these outlet stores and sample sales? Well, I spend a lot of time on social media (like that’s news to you guys 😂). Following a specific brand on social media and interacting with their posts increase your chances of seeing a post advertising an on-going sale or up-coming sample sale on instagram or suggested events on Facebook announcing a sample sale or other event.
     I also sign up for newsletters from the designers I like. That’s mainly how I’ve gotten info regarding the opening of a new outlet store and also a great way to receive invitations to special events hosted at your favourite brand store.

Here are some of my favourite Swedish designer brands: 
◆ Rodebjer
◆ Stylein
◆ Busnel
◆ Whyred 
◆ Filippa K

Below I listed tips to my personal favourite outlet stores in Stockholm, Sweden as well as some great online outlet stores:
Rodebjer Revisited, Drottninggatan 92 - find previous collections at 50% off or more 
▹ Whyred Selection, Drottninggatan 94 - find previous collections at 50% off or more
▹ Filippa K Second Hand, Hornsgatan 77 - find previously owned Filippa K garments as well as new pieces from previous seasons
▹ Acne Archive, Torsgatan 53 - find previous collections, show pieces as well as recycled one of a kind pieces. Acne Archive sometimes has an online pop-up store, sign up to be notified here (click!) 
Afound, Drottninggatan 53 - this is H&M's newly opened outlet store where you can find previous collections at discount from brands such as H&M to Gucci and everything in between! They have a great deal of Scandinavian designer brands and an online shop too. 
 Dagmar Decades - House of Dagmar's own online shop with items from previous collections, up to 60% off
Boozlet - outletstore online where you can make real bargains on a lot of well-known Scandinavian brands and Swedish designers - sometimes up to 80% off! 

Don't live in Stockholm or in Sweden? Research your own town on the internet by *name of your favourite designer* followed by "outlet" or "sample sale" and then the name of the town/province/city you live in.  For example, the Swedish designer Rodebjer used to host an annual summer pop-up in her hometown of Visby, Gotland. I've also noticed that the Americans and the Australians are very good at hosting pop-up outlet stores and sample sales and advertising these on their social media channels.  
     Signing up for newsletter based on your hometown/zip code (yes, some brands offer this option, especially outside of Sweden) is also a terrific idea to receive notifications on when a sample sales is being hosted in your local town. 
All in photos in this postI'm wearing clothing bought on sale, in outlet stores or at sample sales. 
 As always, I hope you liked this blog post of mine! If you have any additional tips or advice, please leave me a comment on this post 💕

Dress - Whyred

T-shirt - Ganni, skirt - By Malene Birger

T-shirt - House of Dagmar

Skirt - House of Dagmar, shoes - Sandro Paris

Shirt - By Malene Birger

Top - Stylein, skirt - Tommy Hilfiger, coat - Filippa K

Blouse - Rodebjer

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